NB
Nehemiah Burac Meta Ads Specialist
Independent Paid Acquisition Specialist

Stop Burning Ad Spend: Turn Meta Ads Into a Predictable Revenue Engine.

I help growing businesses turn Facebook and Instagram advertising into a structured, profitable customer acquisition channel—from campaign architecture and precise conversion tracking to landing-page testing and creative direction.

5+ Years

Meta Ads Expertise

Full-Funnel

Campaign Ownership

Weekly

Pipeline Reporting

1-on-1

No Account Managers

Verified Snapshot
Sep 2026 USA

Verified Submissions

118 Actual Leads

Cross-checked via backend Jotform logs

Actual Cost Per Lead

~¥857

Meta-Reported Events

115 vs 118

The Difference: Platform data showed mismatched triggers. I audited and fixed duplicate events to optimize actual pipeline growth.
The Acquisition Gap

More traffic isn't the same as actual growth.

Most Meta ad accounts don't fail because Facebook "doesn't work." They fail because of disconnects between ad creative, attribution tracking, and post-click conversion execution.

01

High Clicks, Zero Pipeline

Driving cheap clicks is easy; driving qualified leads and buyers who actually convert is not. Vanity metrics like CTR and CPM don't pay the bills if post-click conversion rates remain flat.

02

Broken Attribution & Data

Over-reliance on platform-reported conversions creates blind spots. Duplicate event firing, iOS privacy limits, and unverified lead numbers cause misallocated ad budgets and false optimism.

03

Random Ads Without Testing

Launching new ad creative without a hypothesis or structured testing methodology leads to rapid ad fatigue, rising customer acquisition costs (CAC), and stagnant campaigns.

Systematic Capabilities

A connected, full-funnel approach to paid acquisition.

High-performing Meta advertising requires harmony between messaging, technical tracking, and post-click landing page experience.

1

Campaign Strategy & Architecture

Custom campaign structures tailored to your sales cycle, targeting high-intent audiences, retargeting warm prospects, and maintaining clean account organization for predictable scaling.

2

Hands-On Meta Ads Optimization

Daily bid management, budget allocation, audience overlap checks, and proactive fatigue mitigation to maximize every dollar spent across Facebook and Instagram.

3

Creative Direction & Messaging

Strategic guidance on ad angles, hooks, and copy frameworks designed to stop the scroll and filter for high-intent prospects before they even click.

4

Precise Conversion Tracking & CAPI

Robust Meta Conversions API (CAPI) setup, custom event verification, and custom tracking audit to ensure platform data matches real backend submissions.

5

Landing-Page & Post-Click Optimization

Eliminating post-click drop-off by refining messaging alignment, friction points, form architecture, and page speed to turn ad traffic into actual conversions.

Verified Investigation

Case Study: Building a Verifiable Lead Generation Funnel

Client Type: International Property Business

Executed comprehensive Meta Ads management integrated with country-specific landing pages and Jotform lead intake. Investigated a market-specific discrepancy where Meta reported 20 CompleteRegistration events, but backend systems revealed only 1 actual Jotform lead.

Investigation Outcome:

Identified duplicate client-side event firing caused by improper thank-you page redirects, corrected the tracking setup, and re-aligned budget toward validated, clean conversion signals.

* Transparency note: Platform-reported conversion events were validated and reconciled against verified backend submissions. All metrics reflect true lead volume, with client identification details anonymized for privacy.

Verified September Snapshot (USA Market) Reconciled Log

Ad Spend

¥101,168

Actual Submissions

118 Leads

Cost Per Actual Lead

~¥857

Meta Reported Events

115 Events

Data Integrity Guarantee: We never report platform vanity metrics as backend revenue. Every optimization decision is tied to true lead validity.
The Advantage

Direct ownership. Clear decisions. Zero agency clutter.

01

Senior Execution, No Delegation

You work directly with me—the specialist running your strategy, ads, and conversion optimization. No junior account managers, lost context, or phone tag.

02

Data Integrity First

Decisions are made using verified backend numbers, not surface-level platform reporting. If tracking is broken, we fix it before scaling spend.

03

Full-Funnel Ownership

Most media buyers stop at the ad level. I optimize the entire journey—from ad creative and campaign settings to the landing page and form experience.

Roadmap

A straightforward process built for measurable output.

01

Step 01: Understand & Align

Deep dive into your offer, customer avatar, historical account performance, economics, and business goals to define realistic target metrics.

02

Step 02: Audit & Foundation

Full technical audit of your Meta Pixel, CAPI integration, conversion events, creative history, and post-click landing page friction points.

03

Step 03: Launch & Testing

Deploy updated campaign architecture, fresh creative angles, optimized landing pages, and server-side tracking to establish clean baseline metrics.

04

Step 04: Measure & Scale

Weekly transparent performance reviews, systematic creative testing, landing page iteration, and controlled budget scaling.

Fit & Alignment

Designed for businesses ready to scale acquisition deliberately.

✓

Ideal Fits

  • • Businesses seeking qualified leads, appointments, ecommerce sales, or high-intent client inquiries.
  • • Companies willing to invest consistently in ad spend and prioritize conversion tracking integrity.
  • • Growth teams that value clear data, direct access to their ad specialist, and agile execution over agency fluff.
✕

Not a Good Fit

  • • Unvalidated businesses looking for quick "overnight riches" without an established offer or market feedback.
  • • Companies looking for guaranteed conversion numbers without testing and data accumulation.
Clear Answers

Frequently Asked Questions

Full-service management includes campaign architecture, ongoing bid and budget optimization, creative directional strategy, conversion tracking audit/setup, weekly performance reporting, and post-click landing page suggestions.
Yes. I work with clients internationally across North America, Europe, Asia, and the Middle East, managing localized and global acquisition campaigns.
While minimum spend requirements vary depending on your industry and average customer value, a starting ad budget of at least US$1,000–$3,000/month is recommended to gather meaningful data and testing velocity. Media spend is paid directly to Meta and is separate from management fees.
I provide creative direction, frameworks, hooks, and copy angles. Depending on the agreed scope, I can produce graphic ad variants or guide your internal creative team on video/visual specs that convert.
Yes. Connecting ad messaging to high-converting landing pages and establishing bulletproof conversion tracking is a core part of my connected acquisition approach.
We measure success based on real backend business outcomes—qualified inquiries, booked appointments, or cost-per-verified-lead—reconciling Meta platform data with your CRM or backend forms.
You receive detailed weekly performance reports breaking down key metrics, experiments run, learnings, and upcoming action items, alongside open communication channels for urgent queries.
After the initial agreement, onboarding takes 3 to 5 business days to grant access, conduct the technical tracking audit, finalize campaign strategy, and prep ad assets prior to launch.
No ethical media buyer can guarantee exact financial outcomes, as conversion rates depend on multiple business variables (offer strength, pricing, market demand, sales follow-up). What I guarantee is rigorous testing, data-backed execution, transparent tracking, and proactive optimization.
Next Step

Let's Identify Your Next Growth Opportunity.

Tell me about your business, goals, and current acquisition challenges so I can assess whether my experience is a good fit.

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Step 1 Business Profile
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Step 2 Contact & Details