I help growing businesses turn Facebook and Instagram advertising into a structured, profitable customer acquisition channel—from campaign architecture and precise conversion tracking to landing-page testing and creative direction.
5+ Years
Meta Ads Expertise
Full-Funnel
Campaign Ownership
Weekly
Pipeline Reporting
1-on-1
No Account Managers
Verified Submissions
118 Actual Leads
Cross-checked via backend Jotform logs
Actual Cost Per Lead
~¥857
Meta-Reported Events
115 vs 118
Most Meta ad accounts don't fail because Facebook "doesn't work." They fail because of disconnects between ad creative, attribution tracking, and post-click conversion execution.
Driving cheap clicks is easy; driving qualified leads and buyers who actually convert is not. Vanity metrics like CTR and CPM don't pay the bills if post-click conversion rates remain flat.
Over-reliance on platform-reported conversions creates blind spots. Duplicate event firing, iOS privacy limits, and unverified lead numbers cause misallocated ad budgets and false optimism.
Launching new ad creative without a hypothesis or structured testing methodology leads to rapid ad fatigue, rising customer acquisition costs (CAC), and stagnant campaigns.
High-performing Meta advertising requires harmony between messaging, technical tracking, and post-click landing page experience.
Custom campaign structures tailored to your sales cycle, targeting high-intent audiences, retargeting warm prospects, and maintaining clean account organization for predictable scaling.
Daily bid management, budget allocation, audience overlap checks, and proactive fatigue mitigation to maximize every dollar spent across Facebook and Instagram.
Strategic guidance on ad angles, hooks, and copy frameworks designed to stop the scroll and filter for high-intent prospects before they even click.
Robust Meta Conversions API (CAPI) setup, custom event verification, and custom tracking audit to ensure platform data matches real backend submissions.
Eliminating post-click drop-off by refining messaging alignment, friction points, form architecture, and page speed to turn ad traffic into actual conversions.
Executed comprehensive Meta Ads management integrated with country-specific landing pages and Jotform lead intake. Investigated a market-specific discrepancy where Meta reported 20 CompleteRegistration events, but backend systems revealed only 1 actual Jotform lead.
Investigation Outcome:
Identified duplicate client-side event firing caused by improper thank-you page redirects, corrected the tracking setup, and re-aligned budget toward validated, clean conversion signals.
* Transparency note: Platform-reported conversion events were validated and reconciled against verified backend submissions. All metrics reflect true lead volume, with client identification details anonymized for privacy.
Ad Spend
¥101,168
Actual Submissions
118 Leads
Cost Per Actual Lead
~¥857
Meta Reported Events
115 Events
You work directly with me—the specialist running your strategy, ads, and conversion optimization. No junior account managers, lost context, or phone tag.
Decisions are made using verified backend numbers, not surface-level platform reporting. If tracking is broken, we fix it before scaling spend.
Most media buyers stop at the ad level. I optimize the entire journey—from ad creative and campaign settings to the landing page and form experience.
Deep dive into your offer, customer avatar, historical account performance, economics, and business goals to define realistic target metrics.
Full technical audit of your Meta Pixel, CAPI integration, conversion events, creative history, and post-click landing page friction points.
Deploy updated campaign architecture, fresh creative angles, optimized landing pages, and server-side tracking to establish clean baseline metrics.
Weekly transparent performance reviews, systematic creative testing, landing page iteration, and controlled budget scaling.
Tell me about your business, goals, and current acquisition challenges so I can assess whether my experience is a good fit.
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